About Byredo Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences. Byredo is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe. Byredo conceives objects using the highest quality materials available, and high-end design details to fuel a renewed approach to modern luxury. Gypsy Water:  Gypsy Water kicks off with a prick of bergamot and sweet lemon over piney incense. Here, the romance of the “gypsy” part of the name prevails — I imagine cool nights and warm afternoons camping in the woods with dry pine needles under my feet and one of those darling gypsy trailers with worn velvet cushions, a mismatched tea set, and tassels hanging from the bedding. It reminds me of a lighter, sweeter version of Etro Shaal Nur...