"Allure in motion. More than a fragrance, ALLURE HOMME SPORT Cologne is a boost of well-being for the active man — a fresh, invigorating composition like a breath of energy. A generous citrus freshness is subtly heightened by spicy Lovage and Elemi notes and set against a backdrop of Cedar and White Musk." - a note from the brand. The fragrance was relaunched in 2016 keeping nearly the same olfactory composition (begamot could get tuned down a little in the top notes) with new packaging and sizes.