Aerin Lauder, Estee Lauder’s granddaughter, founded her lifestyle brand in 2011 and has since been popular for her cosmetics, home items, jewelry and purses. The house is expanding their offer to include perfumes and is launching five of them in 2013. - Gardenia Rattan, Amber Musk, Lilac Path, Ikat Jasmine, and Evening Rose will launch in November. The creator wanted to provide a scent for each mood and time of year.

All fragrances were developed with assistance by Firmenich perfumers. The collection was inspired by fabrics that Aerin uses in her creations. Even the outer boxes feature fabric designs from Lauder’s line. Each bottle is crowned with a differently colored stone that incorporates the color of one of the ingredients in the perfume — green for Gardenia Rattan, pale brown for Amber Musk, pink for Lilac Path, white for Ikat Jasmine and purple for Evening Rose.

Ikat Jasmine is an embodiment of a modern woman — effortless style and intriguing femininity. The heart of the fragrance is built around jasmine sambac and jasmine Egypt infusion, enriched with exotic tuberose fleur, honeysuckle, tuberose infusion and sandalwood. Its outer carton was inspired by the blue and white floral wallpaper in Lauder’s childhood bedroom.