For the event of opening of renovated main boutique La Maison Guerlain (The House of Guerlain) at 68 Avenue des Champs-Elysées, Paris, Guerlain launched exclusive line of three perfumes – L \'Art et la Matière (The Art and (raw) Material, a pun after the French expression L\'Art et la Manière – the art and manners). Three famous noses were invited to work on the perfumes using the highest quality materials. The perfumes were launched in 2005.

Rose Barbare (Barbarian Rose) is devoted to rose – intensive, intoxicating, and passionate wild Ottoman Rose. The composition includes aldehydes and rose on the pad of sharp-sweet notes (‘honey chypre’). The beauty of rose is accentuated by spicy grass notes and elegant thin base accord. Rose Barbare is an endless sea of roses with heavy velvety petals. The perfume was created by Francis Kurkdjian.