Under the COTY license, HUGO BOSS will present the newest fragrance for women, BOSS ALIVE, on February 15, 2020, composed by the renowned perfumer Annick Menardo. The new edition, BOSS ALIVE Eau de Parfum, is designed to celebrate the bliss of being immersed in the moment. "A new female scent inspired by women who make bold moves, ALIVE is defined by its addictive femininity, magnetism and strength; characteristics the BOSS Woman draws on each day as she creates her own definition of success." 

A phenomenal fruity explosion: "A sparkling burst of fruits at the top of this scent offers a radiant and addictive start that promotes a passionate state of mind in its wearer. With crunchy and energetic notes of Apple mingling together with playful and sharp Blackcurrant, sun-kissed Plum and warm Cinnamon, the sweet and fruity character of the scent is expressed at all moments – acting as a reminder that life can be a source of endless happiness if lived vibrantly. The addition of natural Madagascan Vanilla, deliciously sweet in many facets, rapidly develops and becomes a marker of the perfume, a symbol of the joie de vivre that the ALIVE woman possesses."