The long-awaited perfume from the luxury French fashion brand Louis Vuitton arrives in September 2016. The creation process took over four years, including establishing the creative atelier Les Fontains Parfumées in Grasse with Jacques Cavallier Belletrud in the position of in-house perfumer. The license belongs to the LVMH company. Les Parfums Louis Vuitton transmit journeys of emotions and aromatic adventures.

Seven luxurious fragrances are presented in the collection: Rose des Vents, Matière Noire, Mille Feux, Apogée, Turbulences, Dans la Peau and Contre Moi.The fragrances are feminine and floral, with names that aim to highlight the emotional narrative rather than the ingredients.