Jean Paul Gaultier is launching a new fragrance for men, LE BEAU MALE, which arrives on the market in March 2013. With its memorable composition and combination of ingredients, this fragrance offers a unique game of hot and ice-cold notes. The new fragrance Le Beau Male is created to accentuate erotic potential of each man and to stimulate all sense. ''This is the scent of freshness which makes men hot." - announces Jean Paul Gaultier.

It is possible to make a parallel with the cult le Male edition, since perfumer Francis Kurkdjian wanted to remind us of the formula and to create a new fragrance while accentuating accords which were not attended closely. The new creation carries the scent of freshness, and is very seductive and powerful, while reminding us of hot fingers sliding over cold, moist glass. The composition highlights a fine cocktail of fresh and moist mint and absinthe making the composition lighter and cooler. Lavender adds a calming effect playing with orange blossom combined with sage. The base incorporates a sensual trail of musk closing the composition.

Flacon is shaped like all previous editions of the le Male collection. Man' torso is colored in ice blue with light blue, metallic stripes over his chest. Ice cold white color accentuates juiciness and freshness, while blue metallic stripes restrain strength and energy. Metal outer packaging remains unchanged. LE BEAU MALE is available as 75 ml and 125ml EDT. Besides EDT, 75 gram deodorant stick will also be available. Advertising face is Kaylan Falgoust who is posing naked on ice in pin-up style of the 50es.