For men who dare to challenge the status quo, HUGO Reversed presents a fragrance with a fresh twist: an urban cocktail of energizing citrus, aromatic rosemary and cool, contrasting vetiver. See what happens when you change your perspective.

Are you ready to change your perspective? Switch things up with HUGO Reversed. Discover an urban cocktail with the citrus energy of bergamot and grapefruit, the aromatic intensity of rosemary essence, and a cool twist of Haitian vetiver.